By Matt Heemstra, Mindshop

“Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney

We’ve been pushing people this year to think about growth, and while everyone’s initial reaction is excitement, that excitement usually changes to hesitation fairly rapidly. The question usually is, “How do we go about doing that?”

First, let’s all be clear about one thing. Growth takes WORK. No organization has ever had any meaningful growth without meaningful effort.

With that said, if you’re stuck when it comes to growth, try thinking about it this way:

  • Think about who your ideal customers are. Who do you really want to do business with? What characteristics does your ideal customer have? What industry are they in? What size are they? Are they new businesses, or ones that have been around for a while? If you were creating the perfect customer from scratch, how would they look?
  • Once you really understand what your ideal customer looks like, ask yourself this: What issues & challenges will those kinds of customers be facing over the next 3-5 years? What specific needs will those issues & challenges create?
  • Now that you know what they’ll need, be honest: What products or services do you offer that will help them meet those issues & challenges?
  • How good are you at delivering them your products and services? Rate your products & services. Where do you struggle? More importantly, what are you doing to do to improve?

Lastly, ask yourself what you won’t do. One of the keys to success in business and life is knowing what to say “no” to. Understand who you are, and what you will and won’t do.

Growth takes work and it’s a journey. Roll up your sleeves and start moving today. You won’t regret it.