Episode 030: Cahaba Cycles

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“A pandemic was not on my radar.”

Most of us would probably agree with Faris Malki, the owner and operator of a bicycle repair and service shop in Birmingham, Alabama called Cahaba Cycles.

The reality is that, even though very few of us—if any—would have predicted the COVID-19 outbreak this time last year, many businesses have made sharp and fast changes to adapt to the rapidly evolving business environment we’ve seen so far in 2020.

For Cahaba Cycles, that meant discerning whether or not the company was “essential,” facing a massive influx of business, pivoting to offer curbside service, navigating complicated supply chain factors and more.

In this episode of The Wrap, Malki and Warren Averett Asset Management’s own Josh Reidinger join our podcast hosts to share how Cahaba Cycles responded to and adapted in light of the COVID-19 pandemic, how their story compares to that of the larger retail industry, and how other businesses can learn from their experiences.

The Wrap Season 4, Episode 1: Cahaba Cycles

Guests: Faris Malki & Josh Reidinger

Hosts: Kim Hartsock & Paul Perry

Cahaba Cycles

When you buy from Cahaba Cycles, you get everything you need for safe, fun, affordable cycling. The truth is, you get so much more than just a bike if you choose to shop with us. We strive to be YOUR local bike shop. We’re here for every type of cyclist, whether you’re a roadie, a mountain bike junkie, a casual cruiser, or a parent shopping for your child’s first bike. Our friendly, expert staff is available to help with all of your cycling needs. Learn more about what you can expect when you visit us.

Guest: Faris Malki – Faris is the owner and operator of Cahaba Cycles. He believes that the bicycle is a simple solution to so many problems in our society today. When he’s not in one of his shops, he’s pedaling around town with his wife, Ellie Jo and 3 kids, on the local trails or road rides around town!

Website: https://www.cahabacycles.com/

WA Guest: Josh Reidinger – Josh has been with the Firm since 1996 and serves as a Member of Warren Averett and President of Warren Averett Asset Management, a fee-only wealth management firm recognized by Financial Times as a Top 300 independent Registered Investment Advisor (RIA) across the U.S. Josh advises affluent, multi-generational families through a comprehensive approach encompassing investment management and philanthropy, plus tax, estate and financial planning. Josh resides in Homewood, AL with his wife and their family.

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